Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Stop leaving money on the table through price exceptions, discount drift, and promo spend nobody can defend. Revology is the #1-ranked Pricing & RGM consultancy for mid-market companies — we co-design pricing strategy, monetization, governance, and the AI capabilities that operationalize them. Typical year-one recovery: 200–400 bps of gross profit, with 4–6% gross margin recovery on B2B channel pricing when the waterfall is in scope.
Pricing is art and science. The art is reading the customer, channel, and competitive set; the science is the elasticity model, the price waterfall, the promo ROI engine, and the analytics that put a defensible number in your team’s hands before the next quote goes out. Revology co-designs both layers alongside your commercial team — pricing strategy and governance from former functional executives who have led pricing, plus the AI and modeling capability from partners with PhDs in artificial intelligence.
We build it inside your stack, not as a black box: a pricing command center where finance, sales, and pricing work from one source of truth, and a scenario model that lets you stress-test a price or promo before it reaches the market. For mid-market companies ($100M–$2B), the result is a pricing operating system your CFO and sales VP both trust — with the IP and the math in your team’s hands. Typical year-one outcome: 200–400 bps of gross profit, with 4–6% gross margin recovery when B2B channel pricing is in scope.
This situation often leads to unrealized growth opportunities, lost revenue, and cash flow issues impacting wholesalers, retailers, and manufacturers. The failure to conduct promotional effectiveness analyses worsens the problem, resulting in a hazy understanding of investment impacts.
We understand that pricing is both an art and a science. That’s why our pricing consultants combine the art of revenue growth management with the science of machine learning to provide customized solutions that integrate seamlessly into existing workflows.
Best of all, our bespoke solutions use intuitive tools, allowing mid-market executives to make quick and informed decisions without significant financial constraints or heavy reliance on external support.
This situation often leads to unrealized growth opportunities, lost revenue, and cash flow issues impacting wholesalers, retailers, and manufacturers. The failure to conduct promotional effectiveness analyses worsens the problem, resulting in a hazy understanding of investment impacts.
Every organization is unique, including yours. That’s why we don’t offer one-size-fits-all, cookie-cutter solutions like many other strategy consulting firms.
The result is user-friendly and agile margin analytics and optimization solutions delivered within as few as three months, perfectly tailored to your unique business needs, and fully operable without costly external resources.
But don’t just take our word for it. See how other industry leaders have used solutions to grow their bottom lines.
Want to implement an effective pricing strategy? Contact us today to speak to one of our experienced pricing strategy consultants, or take our Revenue Growth Analytics quiz to discover how to boost revenue.
What are the main gaps in our pricing strategy and execution that prevent us from taking advantage of these opportunities, and how can we address them?
What are the main gaps in our pricing strategy and execution that prevent us from taking advantage of these opportunities, and how can we address them?
How can we develop a comprehensive internal roadmap, including the necessary capabilities, talent, culture, and a "pricing operating system," to enhance our pricing effectiveness and ensure the success of future investments?
How should I allocate my promotional budget to optimize gross profit and revenues?
What is the business and customer impact of my promotional investment decisions?
What is my and my customers' ROI of promotional investments?
How can we adjust our pricing or product value proposition in response to customer feedback to either mitigate revenue or gross profit erosion or accelerate growth?
Pricing Strategy Development: Creating comprehensive pricing strategies that align with your business goals. This includes setting pricing objectives, defining pricing and discounting tactics, and developing a pricing segmentation and governance framework to ensure consistent execution and continuous improvement.
Pricing Governance and Policy Formulation: Establishing pricing policies and governance frameworks that standardize pricing decisions across the organization, ensuring compliance and reducing price variability.
Organizational Capability Building: Developing internal capabilities through training and workshops to empower your teams with the skills and knowledge necessary for effective pricing and revenue management.
Pricing Technology Implementation: Assisting in the selection, implementation, and integration of advanced pricing software and tools that support data-driven pricing decisions and enhance pricing processes.
Descriptive and Diagnostic Pricing Analytics Platform Development: Designing customizable and robust pricing analytics platforms using Power BI, Tableau, or custom web applications. These platforms provide functional leaders with critical insights that drive business and customer success. Our tailored data visualization solutions encompass various areas within Pricing, Promotions, Sales, and Marketing, allowing for dynamic and interactive data storytelling.
Price Waterfall and Profit Leakage Analysis: Pinpointing significant opportunities in your transactional pricing, helping your Pricing and Sales teams recapture lost profits, and putting more money in your pockets.
Growth Decomposition (Rate-Mix Analysis) and Optimization: Systematically decomposing the critical drivers of your Revenue and Gross Profit performance into Pricing, Cost, Unit Volume, and Sales Mix drivers, and helping your Sales teams to refocus their efforts on the right products, customers, or geographies and your Pricing teams to course-correct adverse pricing actions.
Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure rebate programs into pay-for-performance agreements.
Price Elasticity Modeling: Using customized statistical modeling or more advanced machine learning algorithms to help you understand the Unit Volume and Profit impact of your regular (List Price) and promotional price changes and those of your competitors. Understand price sensitivity by product for your Distributors, Retailers, and Consumers.
Dynamic Scenario Analyses: Machine Learning-enabled Volume, Revenue, and Profit scenario analyses built into your Power BI, Tableau, or custom web platform environment for easy consumption and action by your Pricing and Sales teams.
Pricing Markdown Optimization: Customized solution to manage your clearance discounting strategy to balance the need for increased liquidity and incremental profit while delivering clear Markdown Pricing Guidelines to your Pricing and Sales teams.
Dynamic Pricing Capabilities: Saving you thousands of working hours annually on intelligent price analytics & execution for the long tail of your product assortment, tailored to the customer’s profile and market characteristics.
Competitive Pricing Intelligence and Lead/Follow Analyses: Helping your Pricing and Sales teams better understand your industry price position and anticipate competitor price moves.
Pricing Sentiment Analysis: Using Natural Language Processing to help you understand what product reviews, customer service interactions, and social media chatter say about your customer price perception.
Perceived Price-Value Mapping: Compared to anchor brands, monitoring your relative price and value position in the marketplace helps you evaluate potential price or product changes to drive market share.
Conjoint Analysis / Gabor Granger / Van Westendorp Studies: Helping your Pricing and Product teams facilitate popular customer research methods to understand pricing and feature trade-offs for new products and to complement machine learning-based price sensitivity models.
Trade Promotion Effectiveness (TPE) Capabilities: Providing micro- and macro-level Promotional ROIs to your Sales, Pricing, Marketing, and Category Management teams. Our TPE solutions are customized to your business, leverage harmonized internal and external/syndicated data, and are built into your Power BI, Tableau, or custom web platform environment for easy consumption and action.
Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure Promotion & Rebate programs into pay-for-performance agreements.
Trade Promotion Optimization (TPO) Capabilities: Providing you with ML-enabled simulation capabilities to predict the impact of price discounts and promotional events, including in-store merchandising support, time, and place of execution. Promotional Optimization capabilities help you generate account-specific promotional calendars that maximize a specific volume, share, or profit growth objective.
TPX Vendor Assessment and Selection: The Consumer Products and Manufacturing industries have many capable software vendors specializing in industry-specific TPX (Trade Promotion Management, Effectiveness, and Optimization) solutions. For firms seeking enterprise-grade TPX software, Revology Analytics can manage the requirements analysis and gathering and the TPX vendor assessment and selection process to ensure optimal results.
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This manual is designed for CEOs, CFOs, CCOs, Pricing and RGM leaders, and commercial analytics teams at mid-market CPG manufacturers. It outlines six decision modules,
Build best-in-class pricing analytics & optimization capabilities for your brands.
A practitioner’s field guide to the questions about pricing that actually move margin: what to ask, how to answer them with data, and how to
This guide offers a governance-focused approach for pricing, finance, and commercial leaders to convert list prices into protected pocket margins. It includes a 7-step framework,
A causal-inference framework for pricing and revenue management teams that need cleaner elasticity signals than typical regression models can deliver. The illusion of predictive pricing:
A reproducible framework for pharma price realization — product
equivalence, Right-to-Price, pack architecture, and elasticity. Download the May 2026 whitepaper.
Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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