Boost Revenue and Optimize Profitability: Advanced Pricing Analytics and Strategy Solutions for Your Business

The problem

Pricing optimization is critical to the success of most businesses. Yet, many sales, marketing, and finance teams struggle to determine their optimal pricing due to a lack of accurate data and ineffective pricing systems and processes that are hard to scale, complicated, and costly.

This situation often leads to unrealized growth opportunities, lost revenue, and cash flow issues impacting wholesalers, retailers, and manufacturers. The failure to conduct promotional effectiveness analyses worsens the problem, resulting in a hazy understanding of investment impacts.

The solution

Implementing an effective, differentiated pricing strategy can be tricky. That's where pricing consultants come in. At Revology Analytics, our pricing strategy consultants empower sales, marketing, and finance executives with advanced margin analytics and optimization solutions.

We understand that pricing is both an art and a science. That's why our pricing consultants combine the art of revenue growth management with the science of machine learning to provide customized solutions that integrate seamlessly into existing workflows.

Best of all, our bespoke solutions use intuitive tools, allowing mid-market executives to make quick and informed decisions without significant financial constraints or heavy reliance on external support.

The outcome

Our data-driven approach translates into tangible results. Businesses that adopt the Revology Analytics formula report improved operating profits of up to 10%, increased gross profits of up to 15%, and enhanced promotional return on investment of up to 50%.

This analytics-driven approach saves our clients thousands of hours interpreting complex data sets and reports, enhancing efficiency, profitability, and decision-making.

The Revology Edge

Every organization is unique, including yours. That's why we don't offer one-size-fits-all, cookie-cutter solutions like many other strategy consulting firms.

We collaborate with sales, marketing, finance, and IT departments, helping them implement customized strategies from ideation to execution.

The result is user-friendly and agile margin analytics and optimization solutions delivered within as few as three months, perfectly tailored to your unique business needs, and fully operable without costly external resources.

But don't just take our word for it. See how other industry leaders have used solutions to grow their bottom lines.

Want to implement an effective pricing strategy? Contact us today to speak to one of our experienced pricing strategy consultants, or take our Revenue Growth Analytics quiz to discover how to boost revenue.

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LET’S WORK TOGETHER.

+3-15% Gross Profit $ increase
Stronger Pricing and Discounting discipline by Sales teams
Thousands of hours saved on pricing research, analytics and execution

Contact Us

We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing on an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation, and top-line opportunities like white space/new distribution. To date, they have helped the organization become a more oriented revenue growth management organization with more rigor, analytics, and, more importantly, providing valuable real experience on implementing with our customers. I recommend Revology Analytics whether you are starting your RGM journey or need a partner consultant for a specific on-demand project. The projects that Revology has delivered to us would help the organization to deliver 2023 Targets.

Alberto Perez - Director of Finance, Nestle USA

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We will find an answer to your questions

What is the business and customer impact of my promotional investment decisions?
What is my and my customers' ROI of promotional investments?
How should I allocate my promotional budget to optimize gross profit and revenues?
Where can we identify our most robust pricing power opportunities to maximize revenue or gross profit growth, and what are the estimated benefits?
What are the main gaps in our pricing strategy and execution that prevent us from taking advantage of these opportunities, and how can we address them?
How can we develop a comprehensive internal roadmap, including the necessary capabilities, talent, culture, and a "pricing operating system," to enhance our pricing effectiveness and ensure the success of future investments?
How can we adjust our pricing or product value proposition in response to customer feedback to either mitigate revenue or gross profit erosion or accelerate growth?

Learn more about our Pricing & Revenue Management advisory services

Tableau and Power BI Dashboard Development and Data Storytelling for Pricing, Sales, and Marketing Excellence: helping you and your functional leaders pay attention to the few key synthesized insights that move your business and customers forward. Tailored data visualization solutions cover various areas within the Pricing, Promotions, Sales, and Marketing domains.

Price Waterfall and Profit Leakage Analysis: pinpointing significant opportunities in your transactional pricing, helping your Pricing and Sales teams recapture lost profits, and putting more money in your pockets.

Growth Decomposition (Rate-Mix Analysis) and Optimization: systematically decomposing the critical drivers of your Revenue and Gross Profit performance into Pricing, Cost, Unit Volume, and Sales Mix drivers, and helping your Sales teams to refocus their efforts on the right products, customers or geographies and your Pricing teams to course-correct adverse pricing actions.

Industry Margin Pool Analysis: providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure rebate programs into pay-for-performance agreements.
Price Elasticity Modeling: using customized statistical modeling or more advanced machine learning algorithms to help you understand the Unit Volume and Profit impact of your regular (List Price) and promotional price changes and those of your competitors. Understand price sensitivity by product for your Distributors, Retailers, and Consumers.

Dynamic Scenario Analyses: Machine Learning-enabled Volume, Revenue, and Profit scenario analyses built into your Tableau or Power BI dashboard environment for easy consumption and action by your Pricing and Sales teams.

Pricing Markdown Optimization: customized solution to manage your clearance discounting strategy to balance the need for increased liquidity and incremental profit while delivering clear Markdown Pricing Guidelines to your Pricing and Sales teams.

Dynamic Pricing capabilities: saving you thousands of working hours annually on intelligent price analytics & execution for the long tail of your product assortment, tailored to the customer’s profile and market characteristics.

Competitive Pricing Intelligence and Lead/Follow Analyses: helping your Pricing and Sales teams better understand your industry price position and anticipate competitor price moves.

Pricing Sentiment Analysis: using Natural Language Processing to help you understand what product reviews, customer service interactions, and social media chatter say about your customer price perception.
Perceived Price-Value Mapping: compared to anchor brands, monitoring your relative price and value position in the marketplace helps you evaluate potential price or product changes to drive market share.

Conjoint Analysis / Gabor Granger / Van Westendorp studies: helping your Pricing and Product teams facilitate popular customer research methods to understand pricing and feature trade-offs for new products and to complement machine learning-based price sensitivity models.
Trade Promotion Effectiveness (TPE) capabilities: providing micro- and macro-level Promotional ROIs to your Sales, Pricing, Marketing, and Category Management teams. Our TPE solutions are customized to your business, leverage harmonized internal and external/syndicated data, and are built into your Tableau or Power BI environment for easy consumption and action.

Industry Margin Pool Analysis: providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure Promotion & Rebate programs into pay-for-performance agreements.
Trade Promotion Optimization (TPO) capabilities: providing you with ML-enabled simulation capabilities to predict the impact of price discounts and promotional events, including in-store merchandising support, time, and place of execution. Promotional Optimization capabilities help you generate account-specific promotional calendars that maximize a specific volume, share or profit growth objective.

TPX Vendor Assessment and Selection: the Consumer Products and Manufacturing industries have many capable software vendors specializing in industry-specific TPX (Trade Promotion Management, Effectiveness, and Optimization) solutions. For firms seeking enterprise-grade TPX software, Revology Analytics can manage the requirements analysis and gathering and the TPX vendor assessment and selection process to ensure optimal results.

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Examples of prior deliverables

Blueprint for Pricing Excellence for leading automotive retailer.
Promotion Effectiveness & Optimization Platform and Price Elasticity Study (Distributor and End Customer) for a leading global med-tech company.
Promotion Effectiveness and Optimization Platform for private Food & Beverage CPG's Revenue Management and Sales organizations with micro- and macro-Promo ROI insights and ML-driven scenario analysis modules that drove Promotional ROIs and Gross Profits.
Price Elasticity Modeling for Fortune 500 Adult Beverage CPG to drive more impactful Product and Customer Segmentation and Pricing & Promotional decisions with key retailers.
Pricing & Promotion Analytics Dashboard for Fortune 100 retailer based on transactional, clickstream, and promo offer level data.
Rebate Analytics Dashboard and Strategy for private Food & Beverage CPG that transformed Distributor rebates into a pay-for-performance method.
Large-scale Promotional Effectiveness Study and Strategy for private Food & Beverage CPG that deprioritized price-reduction-only promotions in favor of retailer Display & Feature support, driving greater Gross Profits for both Manufacturer and Retail customers.
Augmented Revenue Growth Management capabilities for ~ $1B Food & Beverage CPG through on-demand RGM and Sales Growth Analytics capabilities, focusing on promotion effectiveness & optimization, strategic price increases, and white space opportunities for top-line growth.
Clearance Price Optimization Platform for a leading durable goods wholesaler to minimize unproductive inventory and increase Gross Profits and Liquidity.
Pricing Excellence Analytics Platform for Sales, Finance and Revenue Management teams for a global med-tech company to drive more innovative Pricing and Discounting decisions.
Margin Analytics Dashboard for a private Food & Beverage CPG with harmonized shipment and syndicated sellout data that empowered the Sales Org with critical sales, pricing, and margin insights for their Customers.
Perceived Price-Value mapping initiative for a private Food & Beverage CPG (based on n=3000 consumer research) used to right-size pricing and successfully increase market share.
Pricing Lead-Follow analysis for Fortune 100 retailer based on transactional and competitive pricing data to quantify the industry's Competitive Pricing behavior by Product Category, leading to Pricing strategy and frequency realignments for greater Gross Profits.
Revenue and Gross Profit Drivers & Scenario Analysis Dashboard for leading durable goods wholesaler to help uncover real-time margin opportunities and perform scenario analyses.
Dynamic Pricing Framework and Modeling for Fortune 100 retailer to increase Gross Margin % with no loss in Volume.
Pricing Sentiment Analysis for Fortune 100 retailer based on millions of online reviews to augment Pricing Elasticity studies and feeding a Dynamic Pricing Engine.
Price Elasticity modeling and Pricing Analytics platform (both company and retailer-facing) for Fortune 500 Adult Beverage CPG to increase Gross Profits and drive greater Customer (retailer) stickiness.