Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how to select the most effective pricing approach using practical frameworks, KPIs, real-world examples, and an implementation roadmap tailored for B2B teams. Key takeaway:
Many AI pricing strategies fail because teams select a model without first understanding its costs. This guide explains how to develop pricing that protects margins,
The most dangerous threat to profitability isn’t a market crash but the silent erosion of margin from a flawed pricing structure. Most companies unknowingly lose over half of their intended price increases to a “leaky waterfall” of unchecked discounts, rebates, and ad-hoc sales overrides. This article provides a blueprint for building a data-driven, value-based pricing engine to plug these leaks and transform pricing into your most powerful lever for growth.
Revology’s 2025 Revenue Growth Analytics (RGA) Maturity Scorecard confirms pricing is still the most powerful profit lever, but its impact is uneven and difficult for most organizations to capture. Our latest report reveals that 50% of companies remain at a ‘Medium’ maturity level, with significant gaps in promotion ROI and sales enablement analytics that consistently leak value. This article breaks down the four pillars of RGA and provides actionable 90-day playbooks to help leaders close the execution gap and translate price potential into realized profit.
A hidden tariff tax, dubbed “sneakflation,” is quietly raising prices on everyday goods and squeezing business profits. Faced with this pressure, many companies make the mistake of implementing blunt, across-the-board price hikes that can damage sales volume and customer relationships. This post details a smarter, surgical approach, using data-driven strategies like price elasticity analysis and scenario modeling to manage rising costs. Learn how to walk the pricing tightrope to protect your margins without alienating your customer base.
Distributors are unknowingly losing profit from their best accounts due to blind spots in pricing, discounting, and product mix. Traditional sales reports can’t detect this slow drain, allowing significant cross-sell opportunities and margin to go untapped. Guided purchase intelligence offers a disciplined framework, combining smart analytics with sales activation to systematically identify and recapture this hidden value. This playbook provides a step-by-step guide to grow your share of wallet and build a more resilient, profitable business.
Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.
What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.
While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.
Many businesses unknowingly lose significant profit through complex discounts and a failure to base prices on customer value, a phenomenon known as the “Leaky Pricing Waterfall.”
A mere 1% improvement in price realization can increase operating profit by a median of 6.4%, yet most companies only achieve half of their planned price increases. By building an in-house capability with a causal data foundation and a price customization framework, companies can transform this profit leakage into a powerful engine for growth.
B2B customer churn can silently cripple growth, but many companies overlook its impact and fail to predict it effectively. This blog reveals how embracing proactive, data-driven strategies, especially through Pricing & Revenue Growth Management (RGM), can transform your approach from reactive damage control to strategic, profitable retention. Discover how advanced analytics can help you identify churn risks, optimize pricing, and unlock hidden growth opportunities, safeguarding your P&L and empowering your sales teams.
Mid-market CPGs are struggling to make profitable decisions due to data scattered across disparate internal and external systems. This fragmentation leads to significant margin erosion, reactive strategies, and a costly dependency on rigid, turnkey analytics solutions that fail to provide a complete picture. By embracing an integrated and owned Pricing & RGM Navigator, companies can unify their data, unlock predictive insights, and build true organizational capability. This empowers teams to move from reactive “fire drills” to a proactive, commanding position in the market.
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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