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Articles Armin Kakas Articles Armin Kakas

Unit Pricing: The Pricing Focus Leaders Use After Shrinkflation Hits Its Limit

Infographic showing the unit pricing formula (Net Price ÷ Base Unit Quantity) and how CPG leaders use equivalent unit price to spot margin leakage in promotions and pack architecture instead of using shrinkflation." (This expands on the source's suggested alt text: "unit pricing strategy example showing price per ounce across pack sizes" to include the specific context of the "unit pricing formula" and "shrinkflation".)

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Articles Armin Kakas Articles Armin Kakas

A Brief Guide to Price Optimization: Strategies, Tools, and Best Practices

Price optimization is crucial for maintaining profitability and ensuring customer satisfaction. Our latest article, 'A Brief Guide to Price Optimization: Strategies, Tools, and Best Practices,' provides practical insights into implementing data-driven pricing strategies.

Learn how to effectively apply dynamic pricing, value-based approaches, and competitive analysis to enhance revenue and support sustainable business growth. This brief guide offers a clear overview of the essential tools and techniques needed to navigate the complexities of modern pricing.

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