More than 225 organizations (from global leaders like 3M, L’Oréal, Nestlé, Philips, Best Buy, and Johnson & Johnson to mid‑market companies) have completed our Revenue Growth Analytics Scorecard across four capabilities: Sales & Marketing Enablement, Pricing & Profitability Strategy, Pricing Analytics & Optimization, and Promotion Analytics & Optimization.

In this executive briefing, Armin Kakas, our Revology Analytics founder and Managing Partner, and Pricing & RGM Partner Enrico Sieni will unpack the 2025 Revenue Growth Analytics Maturity Report and show exactly which capabilities to build first to move from Medium to High maturity in 90 days.

A solid pricing strategy can be the key to gaining market share and fueling business growth.

Competitive pricing, when done right, goes beyond just undercutting competitors. It's about strategically positioning your products to maximize market share, maintain profitability, and align with long-term business goals.

For example, a premium skincare company successfully used price skimming to launch a high-end anti-aging cream at a premium price, capturing early adopters and reinforcing brand exclusivity. Later, they strategically lowered prices to attract broader market segments.

This article'll explore how competitive pricing works, discuss real-world implementation strategies, and examine how it fits within a broader Revenue Growth Management (RGM) framework. We'll also weigh the pros and cons, ensuring you have the tools to craft an effective pricing strategy that drives sustainable growth.