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Why RGM Platforms Fail the Mid-Market (And How Expert-Led RMaaS Solves the Adoption Trap)
Mid-market companies struggle to realize ROI from traditional RGM platforms because these tools act like X-Rays, diagnosing thousands of margin leaks without offering the surgical guidance needed to fix them. This creates an "Adoption Trap" where teams are paralyzed by data overload and long implementation timelines, leaving them unable to turn insights into persistent profitable behaviors. The article advocates for Expert-led Revenue Management as a Service (RMaaS), a hybrid model that pairs technology with human expertise to deliver prioritized, actionable wins in days rather than months.