Revology's 2025 Revenue Growth Analytics (RGA) Maturity Scorecard confirms pricing is still the most powerful profit lever, but its impact is uneven and difficult for most organizations to capture. Our latest report reveals that 50% of companies remain at a 'Medium' maturity level, with significant gaps in promotion ROI and sales enablement analytics that consistently leak value. This article breaks down the four pillars of RGA and provides actionable 90-day playbooks to help leaders close the execution gap and translate price potential into realized profit.

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the "top-line lift" trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.